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Current video platforms serve as a way for Creators to share content and a place for audiences to watch. Existing platforms have many stakeholders who all take their cut of the profit before Content Creators even get their “fair share”. Ordo strips all of this back and simplifies the value exchange so it’s directly between the Creator and their audience. By reducing the number of stakeholders, Ordo makes sure that more money is put into the community, ecosystem and economy, rather than being extracted by third-parties and middlemen.

Whilst peer-to-peer (P2P) video players are a way of reducing platform cost, during the years of development the Ordo team has spent with video distribution, we concluded that P2P is currently a poor way of distributing a large and ever-growing video library. P2P video platforms currently only work where a very large number of users want to watch a small number of videos. This means less popular videos, such as those from niche Content Creators, will always suffer from poor loading and quality issues on a P2P system.

Ordocoin will primarily empower the community to moderate itself, but there will be situations where action needs to be taken to avoid risks to the economy as a whole. When action from theplatform is required, it will be as a result of clearly defined rules to avoid any third parties manipulating the system. As Ordo enables a direct value exchange between Viewers and Creators, only clear policy violations should require platform action. Tools such as the upload limit for Creators naturally act to limit freedom given to content that is unwanted by the community. Further details on how Ordo will manage moderation to create a stable and long-term content ecosystem and economy can be found within the White Paper.